Jack
There are numerous factors involved in deciding these values. We may scale it up over time if it seems right, but we always prefer to start conservatively then crank it up if people find it useful.
As some have highlighted it has to be balanced within the game economy overall. The worst way to do that would be starting with a massively overpowered placement, which Parts ads were - let's face it, nobody was bothering to develop the HQ and it completely removed that aspect of gameplay. This is also why it's a bad comparison for the value of any subsequent placements, unless we just want ads to replace gameplay everywhere they are implemented?
In addition to these objective factors, there are even greater subjective reasons for these changes. There is clearly far too much expectation of entitlement to ads, and some people actually feel owed a debt of them, arriving at the forum or support like a debt collector demanding their ads, sometimes very rudely. Some have even attempted to blackmail us in to giving them free stuff, e.g. "I'll make my rating 5-stars if you give me my free parts, until then it's 1-star". Far from encouraging us to increase the number of ads available to these users, it convinced us that we had set the wrong expectations and it was time for change.
Even threads like this assure us that we need to adjust ad placements to reflect what they really are - opportunities from advertisers. Before an advert can be shown to anyone, there has to be an ad network with an advertiser that wants to show that particular user an advert. Again, that has nothing to do with us, but the various ad platforms and the advertisers purchasing ads from them and who they are targeting.
Once the dust settles on the changes, in the long run I am confident that it will improve gameplay and result in a better experience.
That’s fair to ramp it up. But 2% means it’s not really worth the time to click an add. I think 5% a driver would. I would then need to watch 3 adds to train once. At the moment one add will not help anything.
This is not ungrateful it’s just making a realistic point.