I believe igp manager needs to develop new methodologies to attract more people to try the game.
1) The first thing could be to give for example 3 tokens for each person you invite and joins igp. I know that this is not currently possible because it is possible to have more than one account and many would take advantage of it, but it is something that all the best games have, all of them! The thing to do could be to "queue the 3 tokens" by first checking that the 2 accounts are not of the same person (e.g. with the IP). Another way could be to take advantage of the telephone number. In short... somehow it can be done.
2) Another thing could be to remind the user to invite friends or make the "invite" option more visible
3) iGP should make better use of social media to attract more people and generate more activity
These are small things that won't revolutionize the game but in the long run it will benefit them.