The increased sponsor income will help alleviate some of the current financial crises players are experiencing.
I think some players may find some relief if they hold off on improving facilities and wait for some cash to come in. Your team is a business and building or improving facilities is expensive. Sometimes you cannot just go right in again and improve a facility as soon as it's finished construction.
Perhaps a new staff role can be introduced here, the Marketing Director. The Marketing Director, based on their stats, can automatically negotiate better (higher) deals on sponsor contracts and also (automatically) negotiate lower signing fees/contracts for new and existing drivers and staff, as well as suppliers. Staff contract renewals would still increase in cost, but at a slightly lower rate than without having a Marketing Director.
As previously mentioned in different threads hopefully the addition of race finishing position rewards make an appearance, which could very much boost player morale and enjoyment.