True, but to give an example; the livery competition could have been held via Facebook, with people submitting entries there, and iGP could make an album with the five selected liveries. Then, the one with the most likes would win.
At least it should have been announced there. I submitted the blueprint livery (albeit in a different template) on some Facebook pages and it accumulated some 300+ likes across.
https://www.facebook.com/photo.php?fbid=485341751532874&set=a.105786456155074.8165.102855529781500&type=3&theater
What I'm suggesting is slightly different than the opening poster, but in my opinion, Facebook and Twitter should be used more.