Implement a marketing option so there is another way to generate money. This could be done by a building wich sells caps/shirts, etc or/and by hiring a marketingspecialist. The higher the rates the better the sells. Maybe generating an amount off fans during the game. More fans means better sells.
And maybe have drivers get you a bonus for how many merch you sell ,certain drivers being more popular (like Ricciardo,Hamilton ect.) than others (like Palmer, Ericsson ect.)